Brand 2022

Brand identity 2022

The goal of this brand direction is to establish CareRev as the trusted leader in our space. We do that by creating visuals and experiences that evoke specific feelings.

Trust
Credibility
Empowerment
Flexibility

Opportunity
Joy
Freedom
Balanced life

Fonts and illustrations

Handwritten font and illustrative hand drawn style will give a feeling of fun, joy and sense of freedom.

Compositions & layout

Compositions using layered photos, overlapping text, hand drawn illustrative style and combination of sans serif and handwritten fonts.

Photography & video

Photography that portrays those feelings of confidence and empowerment. Video of user stories and to show credibility and create trust.

Poppins font

ABCDEFGHIGKLMNOPQRSTUVWXYZ
abcdefghijklmnopqrstuvwxyz
0123456789 ”’@#$%*()-=+/;:,.

Light | Regular | Semi Bold | Bold

Nunito Sans font

ABCDEFGHIGKLMNOPQRSTUVWXYZ
abcdefghijklmnopqrstuvwxyz
0123456789 ”’@#$%*()-=+/;:,.

Light | Regular | Bold

Holiday 2 font

ABCDEFGHIGKLMNOPQRSTUVWXYZ
abcdefghijklmnopqrstuvwxyz
0123456789 ”’@#$%*()-=+/;:,.

We unite people in care.

Composition and layout

Compositions using layered photos, overlapping text, hand drawn illustrative style and combination of sans serif and handwritten fonts.

Professional's stories

We will create high production value, documentary style videos highlighting how CareRev offers flexibility, opportunity and an overall better work-life balance for our professionals. Each video will highlight one professional and tell the story of how CareRev has made an impact on their career and life.

Meredeth

Lorem ipsum dolor sit amet, consectetur adipiscing elit. Quisque lacus enim, egestas ut lorem ut, congue sodales tellus. Aenean euismod ultrices mauris a sollicitudin. Morbi convallis molestie urna vel pharetra. Nam egestas vehicula faucibus. Nunc suscipit sodales ultricies. Vestibulum ultrices et magna id scelerisque.

Olivia

Lawrence

User submitted testimonials

By utilizing a video testimonial platform we will be able to start collecting videos of CareRev professionals who are willing to tell their story and how they have benefited from using CareRev. Using these videos in social media marketing will make us more credible and authentic to our target users.